![]() Be sympathetic but optimistic: In 1932, Roosevelt's campaign used the song "Happy Days Are Here Again" to bring hope and optimism to the country.Utilize employee-generated content: Consider opening up your social media to include more content from team members.Do reach outs: Social distancing has helped us feel the importance of social contact.Pass the heart test: Now is the time humanize your brand and perform actions that feel good to the heart. ![]() Be mindful of the extreme difficulties and challenges people are going through. Be sensitive: COVID-19 is having real impacts on everyone.Branding: Positioning yourself as a supportive and caring member of society, internally and externallyÄuring this time of fear and uncertainty, we can be a lighthouse and a pillar of support to our customers, employees, stakeholders, and society at large. This article will provide ideas and practical tips on how to adapt your business to operate during and after the COVID-19 era as according to the Digital Business Lifecycle: Branding, Web Development, Marketing, and IT. As our behaviors change, so do business trends. The COVID-19 pandemic has disrupted our lives and created many behavioral changes due to stay-home orders and social-distancing. Leading Best Practices for Digital Transformation During and After COVID-19
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